Client Business Need

A cosmetics manufacturer manages an incentive program to motivate cross-brand purchases by hair care professionals and drive brand loyalty.   Client was dissatisfied with current vendor, and sought an easier-to-use user interface, ability to communicate to customers, and better customer service support.

 

Vanson Solution

Client leverages Vanson’s Channel solution to incent, motivate, and reward eligible salons & stylists for purchasing participating products.

Core Capabilities

  • Member Management

  • Point Earning Management

  • Redemption Support

  • Marketing Communications

  • Bi-lingual Customer Service

Participant Site Mgmt.

  • Registration Page

  • Home Page

  • News Page

  • My Account Page

  • Rewards Page

  • Shopping Cart

  • Training Center

  • Seminar Registration

  • Spot Awards Redemption

  • Surveys

  • Single Sign-On

Admin Site Mgmt.

  • Member Search

  • Member Sales Summary

  • Point Transactions Summary

  • Point Adjustments

  • Promotion Codes List

  • Redemption List

  • Distributor Dashboard

  • Key Metrics Dashboards

  • Content Admin

  • Distributor Admin

  • Customer Service Summary

Data Management

  • Member Registration

  • Salon-to-Distributor Matching

  • Distributor Sales Data Imports

  • Points Earned Calculations

  • Member Program Tier Status

Personalized Messaging & Rewards Gallery

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Reports, Dashboards & Admin tools

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Results

Strong increase in participants (+63% in 4 years).  Steady year-over-year growth in program sales.  Good program engagement, as measured by log-in rates, email open rates, and point earnings & product redemptions.   Program expanded to Canada based on U.S. program success. 


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If you are looking for a loyalty & incentive technology partner, we’d be delighted to start the journey with you!