Early Detection of Loyalty Program Up-Trenders and Down-Trenders

One of the advantages of identifying loyalty & incentive program customer tiers is the ability to identify (and reward) your best customers, and incent your lower performing customers to buy more. But there’s also the potential to identify movement between tiers. Understanding purchase trends, including up-trenders and down-trenders, can provide an early warning system for customer defection.

Leveraging Spin-the-Wheel Promotions to Drive Loyalty Program Excitement

The Spin-the-Wheel game has been one of Vanson’s more successful promotions. Everyone likes to spin a wheel to earn points or prizes, especially when they can win something on every spin — there are no losing spins on our platform. This promotion works particularly well for sales teams or other competitive environments.

Leveraging Education Portals in Your Dealer Incentive Programs

Education Portals can serve as an excellent platform for communicating critical information about your offerings.

Frankly it can be hard to keep employees and channel partners (such as distributors or dealers) fully informed about your products and services, and your critical points of difference. But the simple fact is the more they know, the better they can sell your products. Education portals can also build loyalty to you as a trusted and valued partner. Here’s more on how …

Seven Ways to Use Gamification

Gamification can be an effective technique to increase participant engagement in loyalty and incentive programs.  Gamification can appeal to people's competitive nature (and sense of fun!). 

Vanson has effectively used Gamification in its clients' programs.  Here are seven ways to use Gamification….